Website for Rohleder Home Collection by Olaf Hajek
Weaver Rohleder from Northern Bavaria launched an especially elaborate collection within the Home Collection with illustrator Olaf Hajek. We built a clear WordPress website for it – with the film centre stage and plenty of room for textile art.
Rohleder Home Collection
Die renommierte Weberei Rohleder aus Northern Bavaria hat zusammen mit dem Illustrator Olaf Hajek eine der aufwendigsten Kollektionen innerhalb der Home Collection vorgestellt. Kennzeichnend ist das Zusammenspiel von Gestaltung und Webkunst – Textil auf höchstem Niveau.
The website should feel just as clear and restrained: like logo and CI. Images of the textile artworks may stand out – the rest stays tidy.
Web design that fits textile art
Design and execution of the website should be as ambitious as the collection. An elaborately produced video takes centre stage – embedded so it is easy to use and does not overwhelm the presence.
Based on WordPress modules, a visually clear page with high usability emerged: responsive, tidy and with the most important information for visitors.
Clean like logo and CI – and room for textile artwork imagery.
Desktop – browser mockup
Mobile view
Detail view
Collection motifs
What we delivered
Video embedding
Elaborately produced video upfront – embedded for usability.
Concept
Structure and focus so textile art and brand come across clearly.
Usability
High usability: visitors find the key information quickly.
WordPress
Built on WordPress modules – clear and maintainable.
Clean design
Style like logo and CI: tidy so textile images can shine.
Responsive
Equally usable on smartphone and desktop.
Planning a similar project?
If you need a clear brand website – with strong imagery or film in focus: write to us. Happy to take a look – no obligation.