Three years ago, Adobe brought the second version of the leading online shop system Magento to market. Even though times are hard right now, this may be exactly the moment to think about a switch. It is not only we who are currently moving almost all of our customers over to Magento. But why? What advantages does the successor have over the first version? Is it really worth switching?
The second version is of course also an Open Source Edition. As before, the free variant can simply be downloaded and adapted by professional developers to individual requirements. In the free version too, Magento remains a powerful and comprehensive online shop system: fast, efficient and flexible.
A major advantage of Magento over Magento 1 is the newly developed software architecture: an experienced developer can now carry out far-reaching changes much more easily and customise the online shop more quickly. Whether it is a new shop or a relaunch, Magento can easily manage several thousand products and millions of clicks.
With Magento, online shop operators and web developers now work noticeably faster and with a clearer overview. Shop performance has been optimised with various improvements such as full-page caching and Varnish. All data and changes can thus be displayed more quickly and the server load reduced. For many shop operators, this efficiency is the decisive reason to switch to Magento: time is, as always, money.
There are now countless established and excellent extensions for Magento. A shop can thus be customised quickly and efficiently with various tools. The new framework also allows developers to create entirely new and more in-depth extensions, so that a store can be presented on many devices with the greatest possible ease of use. In the age of tablets and smartphones, that offers customers added value that should not be underestimated. The possible extension with Adobe Stock, which lets you browse Adobe’s extensive stock-photo platform directly from the Magento backend, is also an enormously time-saving tool.
Indispensable in times of internationalisation: multilingual support and offering different currencies. Magento now provides that out of the box.
The ordering process must not only be secure, but above all straightforward. With Magento, popular payment providers such as PayPal, Klarna or Amazon Payments are already integrated into the core. Individual payment providers can of course be added without difficulty.
And finally the most important advantage: increased security. Magento grows securely and flexibly from a small start-up shop through to worldwide online retail, dynamically with your requirements as article and visitor numbers rise.
Overall, Magento aims towards the future with all the features that already made Magento 1 the world market leader among online shop systems, and with the right optimisations. It is more secure, faster and more flexible, both for developers and agencies and for you as the operator and user.