In online shopping, the customer can take many paths. And just as all roads lead to Rome, here too every path in the online shop ends in the shopping cart. And how much ends up in it depends in the end on the buying experience. In technical English, the “customer journey”. And to strengthen this buying experience, you can also have so-called “recommendations” shown to the customer in the shop. More precisely: “What have other customers bought!”
For our customer Futterfreund we successfully implemented a “Recommendation” tool in the shop. After the product description, further products are shown to the customer. Specifically on the basis: customers who bought this product also bought.
This makes the purchase personalized and better tailored to the customer. The customer thus feels better understood. And the intelligent search algorithm includes not only customer data, but also trends and seasonal importance.
And the advantage for Futterfreund:
Strengthen the buying experience
Only when you understand the customer can you also satisfy them!