Carevallo Magento shop: the horse feed calculator
Custom horse feed – mixed by hand and matched to each horse’s needs. We built a Magento frontend and a form that starts consulting in the shop: the horse feed calculator.
Carevallo
Carevallo steht für individuelles Pferdefutter, das bedarfsgerecht für jedes Pferd per Hand zusammengestellt wird – auch für Allergiker geeignet. Jedes Pferd hat einen eigenen Energie- und Nährstoffbedarf.
The client was ThinkA GmbH. Years of experience and intensive consulting produce tailored recipes: mainly regional organic raw materials, pharmacopoeia-grade herbs and organically bound micronutrients.
The horse feed calculator – and Magento around it
To reflect consulting and quality standards in the shop, we built a custom form with Carevallo: the horse feed calculator. It captures the horse’s exact needs. Design by Carevallo/Stuffmakers – detailed programming in Magento by us.
After the form comes individual consulting by phone or email and a nutrition plan. Only then is the feed mix produced. The shop also sells treats, mash and accessories.
Via API integrations the shop connects to external systems – catalogue care, finance, invoicing and logistics work together. In development: Gulp, Docker and Knockout.
First the calculator – then consulting, a plan and the mix by hand.
Desktop mockup
Shop view
Horse feed calculator
Needs assessment
What we delivered
External integration
APIs to finance, invoicing and logistics – shop care without media breaks.
Magento
Online shop including custom feed, treats, mash and accessories.
JavaScript
Horse feed calculator and frontend logic – including Knockout.
Consulting & development
Form as first contact, then consulting and a nutrition plan.
Horse feed calculator
Custom form: capture the horse’s needs precisely.
Dev toolchain
Gulp, Docker and Knockout in development.
Planning a similar project?
Custom Magento forms, consulting in the shop flow or API integration: get in touch. Happy to take a look – no obligation.