Case study · Website

WordPress website for Das Brillenwerk in Eckersdorf

Adrian Gräbner runs an optician’s shop in Eckersdorf near Bayreuth with a focus on original vintage glasses. We built a clear WordPress website for him – assortment, brands and contact without detours.

WordPress
New website
Vintage
Assortment focus
One-pager
Assortment to contact
Kundenkartei

Das Brillenwerk Eckersdorf

Industry
Optician · vintage glasses
Project
WordPress website
Location
Eckersdorf near Bayreuth

Adrian Gräbner is an optician by passion. Original vintage glasses are what he loves most. After qualifying as a master optician, he opened his own shop in Eckersdorf near Bayreuth.

Besides vintage frames, the assortment also includes sunglasses, current frames and children’s glasses – that needed to be clear on the website right away.

Challenge & solution

Vintage focus visible – assortment and contact clear

The goal was a contemporary website for the optician’s shop: the vintage focus should be felt immediately, without losing sunglasses, current models or children’s glasses.

Delivered as a clear one-pager – sections for assortment, brands, about me, services and contact. Structured and tidy, with enough photos of the shop and frames. On a phone the site stays easy to use.

Vintage in focus – and still the full assortment at a glance.

Assortment – vintage and current glasses
Brands overview
Capabilities at a glance

What we delivered

Vintage & assortment

Focus on original vintage, plus sunglasses, current and children’s frames.

User experience

One-pager with clear sections – from assortment to contact.

Responsive design

As usable on a smartphone as on a desktop.

WordPress

Delivered as a WordPress website.

Brands

Overview of the eyewear brands and labels carried.

About me

Personal presence of the master optician on site.

Next step

Planning a similar project?

If you need a website for an optician’s shop or another specialist store: write to us. We are happy to take a look with no obligation.