Case study · WooCommerce shop
Frankenwagyu logo

WooCommerce shop and WordPress website designed as one

Frankenwagyu breeds and markets Wagyu cattle in Franconia. We set up their website and online shop so design, products and brand story fit together, including a custom gift voucher plugin.

WooCommerce
Online shop & website
WordPress
Website & shop in sync
Voucher
PDF by e-mail + farm boutique
Client file

Frankenwagyu

Industry
Wagyu breeding · Franconia
Project
Website with online shop
Location
Franconia

Frankenwagyu is a family business from Franconia. Alongside Wagyu breeding they offer products around meat preparation, flours from their own fields, regional goods, and in the farm boutique coffee and cake, breakfast and bread-baking courses.

Challenge & solution

WooCommerce shop & WordPress website

For Frankenwagyu we built a WooCommerce shop and a WordPress website as one coherent presence.

Shop and website share design and structure. Products stay clearly in focus, with room for the story and philosophy of Frankenwagyu.

Frankenwagyu WooCommerce shop, desktop mockup

Website and shop as one: products in focus, brand story still visible.

Frankenwagyu on TV

On 12 February 2024, a feature on Frankenwagyu aired in “Lust aufs Land. Bayerische Hofgeschichten” on BR Fernsehen.

The resulting visitor surge on the website ran stably. Traffic was handled without downtime.

Image source: Frankenwagyu on Instagram

Frankenwagyu on BR Fernsehen
Gift voucher, mockup

The gift voucher plugin

The shop includes a “gift voucher” product: any amount, delivered immediately by e-mail as a PDF after payment. The code is generated automatically and stored in WooCommerce.

Redemption works online. A separate interface also allows credit to be deducted manually, so the voucher works in the farm boutique. Codes from the store can be created manually and used online.

Key features

What sets the Frankenwagyu shop apart

WooCommerce shop

A tailored online shop. Products presented clearly, shop and website in one design.

WordPress website

Website and shop fit together. Room for Frankenwagyu’s story and philosophy.

Gift voucher plugin

Any amount, PDF by e-mail, automatic code. Usable online and in the farm boutique.

Offline and online connected

Store-bought vouchers can be created manually and redeemed online.

Stable under traffic spikes

Even after the BR TV feature, the website stayed available under load.

Products and brand

Clear product presentation without crowding out the brand story.

Next step

Planning a similar project?

Whether WooCommerce shop, WordPress website or a custom gift voucher plugin: we deliver it with you. Get in touch with no obligation.