Case study · Shopware & Business Central
Gelato-Express logo

B2B prices and product data from Business Central live in the Shopware shop

Gelato-Express supplies ice cream ingredients and organic ice ingredients in B2B wholesale. For Alfred Pfersich GmbH & Co. KG we connected the Shopware shop to Microsoft Dynamics 365 Business Central and extended Business Central with matching customisations.

150
Prices per API request in 2-3 seconds
B2B
Customer groups with their own prices
BC
Maintain images and categories centrally
Client file

Gelato-Express

Industry
B2B · Ice cream supplies & organic ingredients
Project
Shopware to Business Central
Location
Germany

Gelato-Express (Alfred Pfersich GmbH & Co. KG) supplies wholesale with ice cream ingredients and organic ice ingredients.

We connected the Shopware shop to Microsoft Dynamics 365 Business Central and extended the ERP with custom features.

Challenge & solution

Prices and master data from Business Central

For Gelato-Express we built an interface to Microsoft Dynamics 365 Business Central and extended Business Central with matching features.

Customer prices, product data and marketing copy sync automatically. After login, business customers see their personal prices from the pricing logic in Business Central.

Weight calculations for packaging units as well as images and categories are maintained in Business Central. On order download, BC checks prices again. Debtors including customer groups go to Shopware.

After login, business customers see their personal prices from the pricing logic in Business Central.

Shopware B2B shop Gelato-Express
Business Central: prices & product data
Shopware ↔ Business Central connection
B2B customer prices and item master data
Central category and image maintenance in BC
Features at a glance

What the integration does

Fast price updates

Up to 150 prices in one API request in 2-3 seconds.

Customer groups with their own prices

After login, each B2B customer sees their prices including tier or special prices from BC.

Prices and logic per channel

Prices and product logic can be controlled per channel.

Price check on order download

On download from the shop, Business Central checks prices again and takes them over.

Image management in BC

Maintain and link product images in Business Central instead of channel by channel.

HTML marketing copy

Descriptions via CSV/Excel import into BC, then as HTML to Shopware.

Categories in BC

Product categories centrally in Business Central, consistent across channels.

Automatic data updates

Prices, texts, images and other content at regular intervals.

Debtor import with groups

Customer data including customer groups and delivery addresses from BC to Shopware.

Weight calculation

Packaging units such as sack, parcel or pallet directly in Business Central.

Next step

Planning a similar project?

Connect Shopware to Business Central, including individual B2B pricing logic. Get in touch with no obligation.