SchlafTeam makes high-quality solid wood furniture for the bedroom – with a focus on natural materials, sustainability and craftsmanship. The relaunch: moving from Magento to Shopify, a full connection to Microsoft Dynamics 365 Business Central, and a fresh design in sage tones.
SchlafTeam makes high-quality solid wood furniture for the bedroom – with a consistent focus on natural materials, sustainability and craftsmanship. Only pure, natural raw materials are used, selected to strict quality guidelines and sourced in an environmentally responsible way.
Moving from Magento to Shopify, the existing SchlafTeam online shop was rebuilt from the ground up – technically and visually. The goal was a fresh, modern redesign that conveys the brand’s core values – natural materials, sustainability and craftsmanship – in a contemporary way.
The new shop uses a deliberately reduced, harmonious colour scheme in sage tones. They underline the calm, nature-inspired brand world and embody the bedroom as a place to unwind. Soft transitions, subtle motion and a fluid layout present the solid wood products with a clear focus on imagery and material quality.
A central part of the technical delivery was the full integration of Microsoft Dynamics 365 Business Central. Shopify becomes a pure frontend: all business processes – from accounting to order fulfilment – run centrally through Business Central. Our interface includes managing multiple images per item, metafields for cross-selling and course descriptions, and intelligent pricing for overlength surcharges.
Via the Business Central interface, all product and category data from the existing Magento shop could be exported – including attributes, variants, URL slugs and product images. Structured in BC and imported into Shopify seamlessly: including automatic URL redirects and adopted article categories. The result: a smooth migration without data loss.
The relaunch was accompanied by Google Ads optimisation from our SEA specialist Doreen, who continues to drive data-based performance.
This is how the online shop looked before the relaunch – still on Magento, before design and technology moved to Shopify.
Move from Magento to Shopify – fresh design in sage tones, focus on imagery and material quality.
Shopify as the frontend; accounting and order fulfilment run centrally through Microsoft Dynamics 365 Business Central.
Manage multiple images per item plus metafields for cross-selling and course descriptions.
Intelligent pricing for overlength surcharges directly via the BC interface.
Products, categories, attributes, variants, URLs and images from Magento via BC into Shopify – including redirects.
Google Ads campaigns optimised – data-based performance after the relaunch as well.
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